Thursday, April 22, 2010

Dear Diary....Day 4 Odds and Ends plus Google Analytics

Sales 2 for a whopping $8.74   Net $8.43 (total sales less etsy fee for sale)
New Listings, 0
Views +323 (how'd I do that?) see below...
New Shop Hearts 3

Yesterday I talked about Project Wonderful. Ironically I got what I'm sure was a form e-mail (but it was addressed to me personally so it made it seem better) from PW Customer Service asking for my feedback. Not sure how I'll respond yet but I will at some point, anyone with anything to say to them let me know!

Okay now to the meat of today's entry... I wanted to know how I got the bump in views with no new items so I went to google analytics to see where those views came from. Google Analytics is a kind of Back of the House for people with websites. You can see a post in the Storque about GA for those of you who don't know what it is.

Yesterday I had 96 visits from 90 different people. They looked on average at 3.83 pages per visit. Here's the surprise, only 25 of those visits came from people already on etsy's website. The rest of them, 71 others, came directly to my shop from google, a PW ad, twitter or other sources. Based on that I'd say outside marketing is extremely important to the views and eventually sales in your shop. Tags and the title of your items become very important too with google being the 2nd biggest source of views for me.

Do you know any useful little tidbits about google analytics? Do you use it? Let me know, as always, until tomorrow, Jamie.

1 comment:

  1. I've just started using GA, so I'm still learning the ins and outs. It has been helpful in finding keywords, and also as you mentioned for seeing from where the traffic is coming. I'm sure as I learn more about it, it will become even more useful.