Dear Diary, What's in a Tag?

One of the most time consuming things about listing items is sometimes the Tagging....
It's also sometimes one of the most important and one of the most controversial. 

What are tags meant to do? They are the keywords that are filed through when someone uses the search box on etsy. According to etsy this is the most used way to find an item that is eventually purchased, so you can see why these are so important. 

I "searched" etsy blog and forums for posts related to tagging and found more information than I wanted. After sifting through them these were the points I found most relevant.

• Your first tag isn't really a tag it is the category. The other 13 are considered true tags
• Tags should only describe the item, they should not be uses for the item, verbs, etc.
• Only use synonyms that are truly synonyms ie. don't use tote bag to describe a clutch, although purse could be used for either. 
• The who, what, when and even where are most relevant. Kitchen could be used for pot holders.
• Do not use words that are in your title, titles are searched for keywords too. 

So you are stuck? I wondered how I could find out what tags are most used by people searching so I tried Google's keyword finder, part of their adwords program. I used business card case and found that an even more relevant keyword for that with more than twice the searches was business card holder.

If you have the time to use it it's a great tool. So Links? 
Etsy's Guideline to Tagging 
Tag-o-Rama (lots of actual tagword examples to choose from)

Both were very helpful. I've been falling down on the blogging lately, I'll try to be more regular about it! Good Selling! Jamie.

Thanks to paperquick, click on the picture above to see the other "tags" in her shop!

Dear Diary, Little Did I Know!

Well it isn't reflected here but DawnCorrespondence's comment on Tuesday's post set off a storm of comments in the uwib forum. The consensus on relisting?

• Jewelry sellers and other sellers of stock items feel it is essential to their business. They can quickly relist topsellers.
• Some sellers use it to bring relevantly themed items to the top of search results when those themes are trending (I'll have to try that!)
• Sellers agree that ooak items are not appropriate for relisting if it has been done multiple times with no results.
• Some sellers take dead stock ooak items and remake them into other things that may sell.

Hope I got it right! Thanks for everyone for the comments, uwib rocks! 

Dear Diary....Day 4 Odds and Ends plus Google Analytics

Stats
Sales 2 for a whopping $8.74   Net $8.43 (total sales less etsy fee for sale)
New Listings, 0
Views +323 (how'd I do that?) see below...
New Shop Hearts 3

Yesterday I talked about Project Wonderful. Ironically I got what I'm sure was a form e-mail (but it was addressed to me personally so it made it seem better) from PW Customer Service asking for my feedback. Not sure how I'll respond yet but I will at some point, anyone with anything to say to them let me know!

Okay now to the meat of today's entry... I wanted to know how I got the bump in views with no new items so I went to google analytics to see where those views came from. Google Analytics is a kind of Back of the House for people with websites. You can see a post in the Storque about GA for those of you who don't know what it is.

Yesterday I had 96 visits from 90 different people. They looked on average at 3.83 pages per visit. Here's the surprise, only 25 of those visits came from people already on etsy's website. The rest of them, 71 others, came directly to my shop from google, a PW ad, twitter or other sources. Based on that I'd say outside marketing is extremely important to the views and eventually sales in your shop. Tags and the title of your items become very important too with google being the 2nd biggest source of views for me.

Do you know any useful little tidbits about google analytics? Do you use it? Let me know, as always, until tomorrow, Jamie.

STATS - A Starting Point......

 
Okay, Where to start my Diary? Well since my aim is to grow my shop how about my current stats.

My shop started selling vintage in February of 2009, before that I sold handmade so here it is since vintage...

Sales since 2/2009       346

Sales Per Month            23

Shop Hearts                447

Items for sale             178

Shop Views            23,305
Avg Views/Item           131

These are fairly simple stats, I didn't dig down into item hearts, or any of the google analytics data, but the numbers I chose are what we would have called topline stats a few years ago and I think they should be a good measure of my overall success in getting more sales. 

These simple topline stats are easily available in your shop and by using http://www.craftcult.com/ . If you are new to the etsy game you will be sure to want to check it out. 

On the agenda for today? 

•  Shipping - I have two weekend sales to ship
• Listing - I have several items to photograph and list  (affecting views and sales hopefully)
• I always, answer e-mails, tweet, check on other promotional efforts (more to come there!)

So Until Tomorrow! J.