Yesterday I talked about passive and active marketing. I focused on active marketing like twitter and facebook. From the comments I got it looks like everyone really likes this social media and it really adds pleasure to their day as well as lets everyone know what they do. Tracy with PolishedTwo uses it as her only real marketing tool with great success.
Passive marketing is placing ads. There are two ways to do this, directly with the host site and through a broker. Project Wonderful is just that, an advertising space broker. You can submit your site earn money by getting ads placed on it and you can also bid on ad space to place your own ads. The ads come in different sizes, although I get the feeling the square is the most popular. You can see an ad just to the upper left of this blog. What do I like about having ads on my blog?
- it can add variety to your blogpage
- it can bring more people to your blog (they have to look at the blog to decide to advertise there)
- it earns you a few cents
I placed 21 bids over the last week, ranging from a penny to 40 cents. I have won with all of them at different times. It resulted in 13, I said 13 clicks......my total expenditure over the last week was about $3.50. So while I love the concept of Project Wonderful and I will continue to use it, (gotta do something with the pennies I earn on this blog) I don't expect much in terms of sales results. Maybe I'm using it wrong. If you have different ideas about Project Wonderful let me know in the comments, or what is your favorite way or place to put an ad.....
Until tomorrow, Jamie.