Friday, November 14, 2008

What's In A Name?

I've been thinking about it for a while, ever since I started selling more than a couple of things a month from my etsy shop. My name retrochique doesn't go with my shop. Well, it became even more crystal clear the other day when my prospective "store" was turned down by 1000 Markets. It wasn't my product, it was rather the whole package. My banner, my avatar, etc. They didn't mention my name, but, to me it all starts there. I was a merchandise manager and buyer for 18 years, developing and buying merchandise for high profile companies in the themed restaurant and amusement industries so this should all be just common sense to me!

So, I'm going to rethink what I'm doing. Starting with the numbers!

25% of my sales are passport covers

17 % of my sales are crabby items

The rest of my sales are splintered. If I take into account the wholesale I have done passport covers go up to 33% business card cozies go to 15% New styles that have had great positive reponse this month were a business card case and a key-chain wallet.

If I look at it that way, I sell organizing and travel accessories, nothing evocative of the name retrochique!

I've come up with a few names, I'm taking suggestions, maybe I'll consolidate and have a contest?

So far


Exit Strategy

Out Takes

Anyway, if you think of something, please, let me know. Wish my kids luck this weekend, they are playing in major zone tennis tournament!


  1. I posted on the UWIB group, but I was thinking along the lines like "Crabby Annie goes Abroad". Tell a story about her introducing your products and such.

  2. I love the name Exit Strategy! Sooo cute and evocative of the travel aspect. Even though it literally doesn't scream to your crab products, I think it still speaks to them and works.