Friday, October 2, 2009

Twitter and Branding, Casual Cottage

First of all Thanks ! to all of you at Creative Bloggers and your lovely posts regarding my blog last week. For those of you new to blogging it is a great group that really helps you out in the "blogosphere".

Next I'd like to talk a little bit about twitter and promoting your craft business. I just visited Marilyn's blog Cottage Reflections . Her current post is about her revamped website, Casual Cottage. The new graphics are super cute, but the first thing I noticed is that her twitter avatar matches the graphics on her website. She also is promising a revamp to her blog, so I bet that will match too! What does that have to do with twitter? Well she is being consistent in her marketing, I immediately made the connection between her, her website, her tweets and blog, it is a nice clean, consistent presence that is not confusing. Every time you see her avatar you are being reinforced with an image that will lead to familiarity, comfortability and hopefully more clicks and sales. So while it is essential on tools like twitter to give back to your audience, really we are all there to create our own brand, something that Marilyn is well on her way to doing and something yours truly needs to work on!

1 comment:

  1. Interesting, I've been trying to do the same thing. Still haven't accomplished it, but working on it never the less. Thanks for reinforcing the need. Trudy